
Call-a-Kit: Meal Kit Service
Brand and Identity

Call-a-Kit is a service that provides its consumers with a meal kit consisting of pre-portioned ingredients along with a recipe, to prepare food from cuisines all around the world, to be cooked within the comfort of their homes.
With the onset of the pandemic, restaurants were closed down for dine-in and people began to realize they were solely responsible for their meals.
With a driving motive of learning to cook for one's self, Call-a-Kit encourages people to learn and take up cooking, with the convenience of not having to go for grocery runs as well as with the ease of following simple instructions with a provided recipe.

The brand aims to portray the necessity of cooking as a skill everyone must acquire, to be able to fend for oneself in times of need and otherwise, while its purpose is that of a provider, a helping hand to nurture them into their journey of cooking.
It is driven by the desire to help others: The Helper.










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