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Personal Branding
2021
With my personal brand, I wanted not only portray my style of work, but also my personality. I channel my love for hand-drawn textures and my passion for illustration through this project.
The nude and pastel palette includes not just the colours I personally am inclined to,
but also that depict warmth, modesty, comfort, care, and openness, all of which I strive to bring into my design process.
"Typokaafi", the pseudonym for my online profile.
The hand-drawn pencil-like patterns suggest a playful approach to design, as well as a love for tangible design. The grid pattern suggests an inclination towards organization.
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